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BUHI - SOCIAL CONTENT STRATEgist

In my Digital Media course I ran a social media strategy simulation for Buhi, a bag and backpack company. For the simulation the goals were to grow brand awareness, increase engagement, and increase sales. After running the simulation on different target audiences, I was able to gain insight on the best combination of posting times, audience key word targeting, and brand aesthetics. Click the photo to see a portion of the strategy my team and I presented.