missfits fest team interview

In a collaboration between #bossbabesATX and missfits fest, a one-day festival celebrating Asian-American, self-identifying women in entrepreneurship and the arts, I had the opportunity to interview the festival producers. The interview covered a range of topics from the motives behind the festival, and their personal experiences as Asian American women in America. You can read the full article by clicking here and read more of my content here, here, and here.


BUHI SOCIAL content STRATEGIST

In my Digital Media course I ran a social media strategy simulation for Buhi, a bag and backpack company. For the simulation the goals were to grow brand awareness, increase engagement, and increase sales. After running the simulation on different target audiences, I was able to gain insight on the best combination of posting times, audience key word targeting, and brand aesthetics. Click the photo to see a portion of the strategy my team and I presented.