GROOVY AUTOMOTIVE - MEDIA STRATEGist
This is the presentation deck I co created with my Introduction to Media Strategies team. The goal was to help a local garage strategize for a potential location expansion to Colorado Springs, Colorado. We were tasked with developing ideas on how to increase Groovy Automotive’s brand awareness in an area where they were lacking brand recognition. At the end of the project we presented our media plan to a room of 100+.